In an era where digital presence is synonymous with brand visibility, content marketing is the cornerstone of engaging and retaining your audience. Indian brands, known for their vibrant storytelling and innovative engagement strategies, have much to teach us about elevating a brand through adept content marketing. Here, we'll…
Elevating Your Brand with Topical Content: A Creative Blueprint Did you know that 70% of consumers feel more connected to brands that address topical days in their content strategy? In the fast-paced realm of social media, topical days offer a unique opportunity for brands to connect with their…
The world has changed and how? Especially with the explosion of digital technology, the world has undergone a metamorphosis of sorts unimaginable two decades ago. The internet has changed the way we view and consume the world. This happened especially after we shifted to 4G technology. Youtube and…
It is not possible for every company to monetarily reward their employees every time. Thus, the question arises: How do you motivate employees without money, or at least inexpensively? You will be pleased to hear that it is not rocket science. Others have done it, so can you.…
Marketing clutter refers to the very high volume of advertising messages that the average consumer is exposed to on a daily basis. So, how do you get noticed in the crowded modern marketplace? Is controversy the only way to get attention? Controversial advertising campaigns often generate a negative…
Advertising is all about capturing the attention of one’s audience. Achieving visibility for the advertisement is a necessary condition for success. While every visible advertisement does not always achieve its goal of success, if an ad is not seen (or is not visible), it has failed no matter…
When we think of the word ‘branding’ what comes to mind by association is consumer products. Food items, electronics, clothing etc. These products have higher visibility and wider usage. They definitely take up more of the family mind space. Mass media is dominated by consumer advertising. However, branding…
Capital venture companies have given wings to the business dreams of young minds. A promising idea gets converted into a great product and a small team of entrepreneurs slowly establish a company. But a great product is not the only requirement to succeed. Marketing also plays a significant…
In a cricket crazy nation like India, the Indian Premier League (IPL) acquires massive viewership each year, inviting national & international brands to empty their advertising budgets. Ad campaigns during IPL have become a tradition and brands now have started saving their best for this period. IPL’s promotional…
