In an era where digital presence is synonymous with brand visibility, content marketing is the cornerstone of engaging and retaining your audience. Indian brands, known for their vibrant storytelling and innovative engagement strategies, have much to teach us about elevating a brand through adept content marketing. Here, we'll…
In the vibrant landscape of India, advertising has always been a mirror of its cultural diversity and dynamism. From the bustling streets lined with billboards to the digital screens that light up our homes, the evolution of advertising in the country is not just a story of change…
From being just a baby a few years ago, social media has evolved into a fully grown adult today. From being just a medium of social interaction, it has become the most powerful and popular medium of communication, promotion and consumption in today’s world. The world cannot do…
Google certainly is the most popular search engine, enjoying an overwhelming market share; hence for the sake of this article, we’ll work to the premise that what’s good for Google is good for us. Every marketer’s motto – Customer is the King. A little clichéd but still holds…
Guess what’s the latest buzz? Digital, a new booming media which has substantially secured its position as an integral part of any media plan. What made it the talk of the town? The increasing popularity amongst the media planning agencies positioning it as a cost-effective medium has made…
Bob Hoffman has had a distinguished career as an ad man. He has won several awards and his work speaks for itself. Besides this, he runs an extremely popular advertising blog at “The Ad Contrarian.” www.adcontrarian.blogspot.in Hoffman is sharp and precise when sharing his views on the problems…
Advertising, as well as non-advertising professionals, are aware of the fact that “Right Advertising increases the brand strength”. Still, many consider ‘advertising’ as an expenditure instead of investment. It’s simple logic: Advertising can never be called an expense. Effective advertising strengthens the brand value. Many companies think that…
Internet and social media seem to have taken over the prime spot of importance because they are inexpensive and measurable. Print, as a medium is decreasing in its popularity. But it is certainly not dead yet. But the question is, should marketers completely give up on print? In…
