Retail marketing is the most flourishing sector in today’s era. Retailers have shown tremendous interest in advertising and marketing, realizing the importance of effective communication. Thus, many advertising agencies in Mumbai have shifted their focus to this sector. An advertising agency takes care of the entire campaign, including…
What are the opportunities available for advertisers with increased digital consumption? We know what you must be thinking. There goes another unpromising attempt to get our attention. In our defence, we didn’t even try! The advertising industry has been experiencing drastic changes in response to the COVID situation.…
Do you have a great concept, product or service? You want to take it to the world and build your empire on it? You could, however, no one’s going to know about it unless you advertise. Advertising, if done correctly, can do wonders for your product sales, and…
There are vast quantities of PR material produced every day, a good chunk of which makes it into the media. PR releases have become an essential editorial too. They provide updated information and story fillers that are indispensable to an editor. Research by Cardiff University found that 54%…
Bob Hoffman has had a distinguished career as an ad man. He has won several awards and his work speaks for itself. Besides this, he runs an extremely popular advertising blog at “The Ad Contrarian.” www.adcontrarian.blogspot.in Hoffman is sharp and precise when sharing his views on the problems…
Companies rely primarily on their advertising agencies for guidance in nearly all areas of marketing communication. Customer’s perception of a brand is a synthesis of the bundle of messages they receive from the company’s communications, the strongest of these being advertising. This makes choosing the right ad agency…
Market and consumer insights help in getting the inside track in the mind of your customer and the way the market works. These techniques read between the lines and make non-obvious connections. In India, we often equate market research with hocus-pocus or even an easy way for a…
Anyone who has a child/teenager or has seen one in action will vouch for their tremendous powers of persuasion. While the kid may not hold the purse strings, he/she definitely is a major influence in the decision making of the way the rupee is spent. Family dynamics are…
Envisage a shopping experience where you have just purchased a few items and are walking out of the store. As you are about to exit, your phone rings and you receive a text message or a Twitter mention (in case you have checked in and tagged the store).…
#1: The ‘Hazy’ Picture It’s the simplest of mistakes, but it happens more often than you think. The company spends a lot of money on advertising but barely mentions the product or service in their commercials, leaving the audience perplexed and wondering as to what the ads were…
