OTT or Over the top content streaming platforms are on a rise and this form of content consumption is slowly replacing the traditional cable services. What is so cutting-edge about this on-demand offering is the fact that you can (binge) watch any and everything as per your liking!…
Santosh Kale was looking for a laptop bag and he decided Google was a good place to start the search and get an idea of what is available on the market and at what prices. To his surprise, when he typed in the product in Google’s search, beside…
‘Content is the king’ and there’s no other opinion about it. Content plays a very important role in deciding the fate of your social media post in terms of impressions, views, shares and comments. Content trends have been constantly changing with time and as a smart marketer one…
Communicating effectively to the target audience is the primary objective of an advertising campaign. Though it faces a lot of challenges in the process, growth in digital and social media has given new opportunities for the advertising industry to explore more creatively. Here, we focus on the essential…
