Why are you in business? Let’s cut through the chase and get right to the point. YOU ARE IN IT TO MAKE MONEY! This blog does not intend to reduce the significance of the products or services that you sell. Because if it weren’t for these products or…
In the business of advertising, a creative showcase is as important as delivering communication. Well, that’s why a client approaches an ad agency. An ad agency is responsible to churn out a creative campaign for a given client brief. But is there another scenario? Being a part of…
In this internet age, online advertising has shown tremendous growth, especially with the increasing popularity of social media advertising. There are many advertising companies in Mumbai that clients approach, which only cater to online media. A few advertising companies in Mumbai provide services, particularly in the social media…
Prices are usually quoted to reach a large/mass market- something that’s for everyone- but there’s a niche that simply wants the penultimate of quality. If the focus and emphasis is on quality and class, there would be regular calls coming in. You should expose the segment to what…
Advertising in today’s new age is not merely about creating awareness. It has taken a leap from a monotonous awareness genre to an imaginative genre. Many design studios in Mumbai have gone out of their way to make ads more creative and entertaining. These design studios in Mumbai…
Retail marketing is the most flourishing sector in today’s era. Retailers have shown tremendous interest in advertising and marketing, realizing the importance of effective communication. Thus, many advertising agencies in Mumbai have shifted their focus to this sector. An advertising agency takes care of the entire campaign, including…
What are the opportunities available for advertisers with increased digital consumption? We know what you must be thinking. There goes another unpromising attempt to get our attention. In our defence, we didn’t even try! The advertising industry has been experiencing drastic changes in response to the COVID situation.…
Google certainly is the most popular search engine, enjoying an overwhelming market share; hence for the sake of this article, we’ll work to the premise that what’s good for Google is good for us. Every marketer’s motto – Customer is the King. A little clichéd but still holds…
Guess what’s the latest buzz? Digital, a new booming media which has substantially secured its position as an integral part of any media plan. What made it the talk of the town? The increasing popularity amongst the media planning agencies positioning it as a cost-effective medium has made…
Great brands leave a lasting and distinctive impression in the mind of the customer. It can be said that a brand is a thought in the mind of the customer. Branding moves products from the factory floor to supermarket shelves and embeds these products into the minds of…
