Film Stars earn big bucks through brand endorsements. It’s an additional source of income to their already inflated pay packets they earn through the films they do. It’s an ad on perk of being a Film Star. Barring a few, almost all the big names of the film…
Remember the good old days of Doordarshan? There were hardly any ads during the programs and very few commercial breaks to speak about. Advertising was never in your face. That was because it was a state-run TV and India had not yet opened up its economy for the…
Branding cannot be reduced to a sign and a product, a mere graphic touch. It is the creative process which results in a brand and product association. It gives meaning and purpose to the product. Hence, the brand is more than just a logo. It communicates to its…
It is not possible for every company to monetarily reward their employees every time. Thus, the question arises: How do you motivate employees without money, or at least inexpensively? You will be pleased to hear that it is not rocket science. Others have done it, so can you.…
The rise of social media and the latest advancements in online networking has changed the face of marketing communications and its methods of interaction. It’s about time for marketing to evolve and adopt new methods of communication. The market is filled with enough clutter to confuse the audience.…
What is a brand? Is it just a name? Well, it’s more than just a name, it is an identity, a unique image that represents your brand and differentiates it from the other competitor brands. But this is not it, having a unique name doesn’t serve the purpose.…
Learning the communication dynamics of India is a difficult task. Even the top advertising agencies fail to get it right. In advertising, there is no right formula for developing the communication message. But to create an ad campaign it needs a lot of research. Especially finding out the…
With the increasing competition, soon monopoly will only be a word. Yet, we need to understand that an organization needs to have a monopoly in its service, promise or relationship. There has to be a driving force to keep customers loyal to your brand. This driving force can be achieved through…
At a design agency, Creative exercises revolve around innovation and idea generation which are creative activities. These could lead to poor concepts. Certain activities of a creative advertising agency are designed to generate as many ideas as possible but people get exhausted thinking about ideas and start developing…
Often you must have come across visiting cards that look fancy and attractive. But do they really replicate the identity of the brand they represent? Well, not always. Not all fancy looking designs represent the brand the way it needs to. Using bright, gaudy colours may just seek…
