Digital

Advertising in an OTT era

OTT or Over the top content streaming platforms are on a rise and this form of content consumption is slowly…

October 3, 2018

Product Listed Ads on Google

Santosh Kale was looking for a laptop bag and he decided Google was a good place to start the search…

August 1, 2018

What works best on Social Media?

‘Content is the king’ and there’s no other opinion about it. Content plays a very important role in deciding the…

October 4, 2017

Key tools that advertisers must use

Communicating effectively to the target audience is the primary objective of an advertising campaign. Though it faces a lot of…

July 6, 2017