Advertising

From Storytelling to Analytics: Best practices in Content Marketing to boost your brand

In an era where digital presence is synonymous with brand visibility, content marketing is the cornerstone of engaging and retaining…

May 8, 2024

Elevating Your Brand with Topical Content: A Creative Blueprint

Elevating Your Brand with Topical Content: A Creative Blueprint Did you know that 70% of consumers feel more connected to…

April 30, 2024

Mastering Brand Storytelling: A Creative Guide to captivating content in the Digital Age

In the bustling digital realm, where every brand fights for a moment of consumer attention, storytelling emerges not just as…

April 2, 2024

The Evolution of Advertising in India: Bridging Traditional and Digital Campaigns

In the vibrant landscape of India, advertising has always been a mirror of its cultural diversity and dynamism. From the…

March 6, 2024

Rising mediocrity in Advertising

There was a time when advertising was booming and creativity was frog leaping forward. This was in the ’80s and…

July 15, 2022

The boom in online classes platforms

Everybody’s jumping on the bandwagon. Initially, it started with Byju’s and in a little time, sensing the success of Byju’s,…

June 18, 2022

Good Advertising versus Bad Advertising

No, we’re not talking about advertising in terms of what works and what doesn’t. That’s a call marketers can take.…

May 19, 2022

The Encroachment of Advertising

Remember the good old days of Doordarshan? There were hardly any ads during the programs and very few commercial breaks…

July 1, 2021

Motivating Employees without Money

It is not possible for every company to monetarily reward their employees every time. Thus, the question arises: How do…

May 2, 2021

An Identity called ‘The Logo’

What is a brand? Is it just a name? Well, it’s more than just a name, it is an identity,…

March 9, 2021