February 8, 2018

Advertising on a different pitch

Do you make a dash for the TV whenever Virat Kohli or Sachin Tendulkar is on? Are you looking out…

February 8, 2018
January 2, 2018

Time to revamp Advertising with AR

As consumers, we have been using a blend of online, and brick & mortar shopping for a while now. But…

January 2, 2018
December 7, 2017

Surrogate Advertising in India

India is not the first when it comes to banning controversial adverts or adverts showcasing alcoholic drinks, cigarettes or other…

December 7, 2017
November 6, 2017

How To Market A Startup?

Capital venture companies have given wings to the business dreams of young minds. A promising idea gets converted into a…

November 6, 2017
October 4, 2017

What works best on Social Media?

‘Content is the king’ and there’s no other opinion about it. Content plays a very important role in deciding the…

October 4, 2017
September 5, 2017

Indian Promotion League

In a cricket crazy nation like India, the Indian Premier League (IPL) acquires massive viewership each year, inviting national &…

September 5, 2017
August 1, 2017

It’s not about the cost, It’s about the mix

Advertising, as well as non-advertising professionals, are aware of the fact that “Right Advertising increases the brand strength”. Still, many…

August 1, 2017
July 6, 2017

Key tools that advertisers must use

Communicating effectively to the target audience is the primary objective of an advertising campaign. Though it faces a lot of…

July 6, 2017
June 8, 2017

Is print advertising dead?

Internet and social media seem to have taken over the prime spot of importance because they are inexpensive and measurable.…

June 8, 2017
May 2, 2017

5 Branding Myths Decoded

Time and again we see entrepreneurs throw away precious finances trying to grow their business with traditional branding techniques, just…

May 2, 2017

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