January 2, 2019

Should OTT Platforms be Censored?

While OTT platforms are overtaking viewership from cable, certain content on these platforms stands in violation of acts governing cinema…

January 2, 2019
December 4, 2018

7 Faux-Pas of Brand Management

If everyone thinks alike, no one is thinking – Benjamin Franklin NO DIFFERENTIATION Everyone believes that their brand is unique.…

December 4, 2018
November 7, 2018

It’s a Child’s World

Anyone who has a child/teenager or has seen one in action will vouch for their tremendous powers of persuasion. While…

November 7, 2018
October 3, 2018

Advertising in an OTT era

OTT or Over the top content streaming platforms are on a rise and this form of content consumption is slowly…

October 3, 2018
September 8, 2018

5 Sexist Ads of All Times

The rampant sexism in the industry is often depicted in the media. Here are a list of 5 sexist ads…

September 8, 2018
August 1, 2018

Product Listed Ads on Google

Santosh Kale was looking for a laptop bag and he decided Google was a good place to start the search…

August 1, 2018
July 4, 2018

The Rise and Rise of Consumers

The Indian market is driven by consumers. The growing influence of Social Media, which is an effective medium for brands…

July 4, 2018
June 3, 2018

Tapping the Present

Envisage a shopping experience where you have just purchased a few items and are walking out of the store. As…

June 3, 2018
April 1, 2018

Advertising Mistakes that Companies need to Avoid

#1: The ‘Hazy’ Picture It’s the simplest of mistakes, but it happens more often than you think. The company spends…

April 1, 2018
March 2, 2018

Do women make better Client Servicing Executives?

One of the most crucial departments of an ad agency is Client Servicing and the client servicing staff is the…

March 2, 2018

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