While OTT platforms are overtaking viewership from cable, certain content on these platforms stands in violation of acts governing cinema…
If everyone thinks alike, no one is thinking – Benjamin Franklin NO DIFFERENTIATION Everyone believes that their brand is unique.…
Anyone who has a child/teenager or has seen one in action will vouch for their tremendous powers of persuasion. While…
OTT or Over the top content streaming platforms are on a rise and this form of content consumption is slowly…
The rampant sexism in the industry is often depicted in the media. Here are a list of 5 sexist ads…
Santosh Kale was looking for a laptop bag and he decided Google was a good place to start the search…
The Indian market is driven by consumers. The growing influence of Social Media, which is an effective medium for brands…
Envisage a shopping experience where you have just purchased a few items and are walking out of the store. As…
#1: The ‘Hazy’ Picture It’s the simplest of mistakes, but it happens more often than you think. The company spends…
One of the most crucial departments of an ad agency is Client Servicing and the client servicing staff is the…
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