December 4, 2019

Are You Winking in the Dark?

Do you have a great concept, product or service? You want to take it to the world and build your…

December 4, 2019
November 2, 2019

Building a B2B Brand

B2B companies, especially engineering firms, have traditionally used print advertising, direct mail, and cold calling to build a business. Usually,…

November 2, 2019
October 5, 2019

5 Tips for Effective PR

There are vast quantities of PR material produced every day, a good chunk of which makes it into the media.…

October 5, 2019
September 2, 2019

Controversy Creates Cash

Marketing clutter refers to the very high volume of advertising messages that the average consumer is exposed to on a…

September 2, 2019
August 7, 2019

The Contrarian Wisdom

Bob Hoffman has had a distinguished career as an ad man. He has won several awards and his work speaks…

August 7, 2019
July 10, 2019

Jo Dikhta Hai Wohi Bikta Hai

Advertising is all about capturing the attention of one’s audience. Achieving visibility for the advertisement is a necessary condition for…

July 10, 2019
June 4, 2019

Ethics in Advertising – What’s That?

Of late Indian advertising and its ethics have been under the microscope. This cartoon was posted online by JWT India,…

June 4, 2019
May 3, 2019

5 Steps to Choose the Right Ad Agency

Companies rely primarily on their advertising agencies for guidance in nearly all areas of marketing communication. Customer’s perception of a…

May 3, 2019
April 5, 2019

Strategies for Industrial Branding

When we think of the word ‘branding’ what comes to mind by association is consumer products. Food items, electronics, clothing…

April 5, 2019
February 2, 2019

Importance of Market Insights

Market and consumer insights help in getting the inside track in the mind of your customer and the way the…

February 2, 2019

Categories