December 14, 2021

Should Film Stars endorse Pan Masala and Alcohol?

Film Stars earn big bucks through brand endorsements. It’s an additional source of income to their already inflated pay packets…

December 14, 2021
July 1, 2021

The Encroachment of Advertising

Remember the good old days of Doordarshan? There were hardly any ads during the programs and very few commercial breaks…

July 1, 2021
June 5, 2021

The Importance of Branding

Branding cannot be reduced to a sign and a product, a mere graphic touch. It is the creative process which…

June 5, 2021
May 2, 2021

Motivating Employees without Money

It is not possible for every company to monetarily reward their employees every time. Thus, the question arises: How do…

May 2, 2021
April 7, 2021

Paradigm Shift from Marketing P’s to Marketing C’s

The rise of social media and the latest advancements in online networking has changed the face of marketing communications and…

April 7, 2021
March 9, 2021

An Identity called ‘The Logo’

What is a brand? Is it just a name? Well, it’s more than just a name, it is an identity,…

March 9, 2021
February 6, 2021

Are you on the Right Track?

Learning the communication dynamics of India is a difficult task. Even the top advertising agencies fail to get it right.…

February 6, 2021
January 4, 2021

8 Tips to Top

With the increasing competition, soon monopoly will only be a word. Yet, we need to understand that an organization needs to…

January 4, 2021
December 8, 2020

Creative Curry

At a design agency, Creative exercises revolve around innovation and idea generation which are creative activities. These could lead to…

December 8, 2020
November 3, 2020

Design v/s Identity

Often you must have come across visiting cards that look fancy and attractive. But do they really replicate the identity…

November 3, 2020

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